Got Trolls?: Understanding and Evaluating the Effectiveness of Your Virtual Brand
Not able to attend the Popular Culture Association’s annual conference in Indianapolis? No worries. Here’s what I said: Topic area: Virtual identity, self-promotion and individual branding. The creation of a virtual identity for self-promotional purposes requires strategic and intentional development. The two primary user needs met by social media, belonging and self-presentation, are not at the heart of creating a virtual identity. In fact, putting too much of yourself ‘out there’ can have negative consequences by harming your professional reputation and damaging creativity. Do you want to ‘self-promote’ ? I’m not referring to an ongoing show of look at me posts. You want to promote your abstracted self, a representation of your work. Not your true self, but a n intentional, crafted version of yourself . You aren’t self-promoting, you’re interacting in a public space in a consistent and participa...